Brand Platform
Brand Platform
We’ve created a city brand that balances Trondheim’s historical significance with its current relevance.
BRAND STRUCTURE
As a ‘City brand’, we are the contrast to everything you can experience; the city and nature, work and culture, sports and music, food and technology, locally and internationally, the list goes on…
BE FOODIE
BE VIKING
BE TECH
BE NATURE
BE CULTURE
BE SPORTS
Be Foodie (Home of Nordic Flavours)
Be Viking (Home of History)
Be Tech (Home of Innovation)
Be Smart (Home of Knowledge)
Be Nature (Home of 4 Seasons)
Be Culture (Home of Art, Music & Entertainment)
Be Sports (Home of Athletes & Arenas)
Be … Become Trondheim
BRAND AMBASSADORS
How to use the brand
The core idea of this new brand strategy is to create a shared platform between industry, culture, and travel working stronger together towards shared goals for the city and our respective industries (knowledge, food, tech, history, art, culture etc.).
To be successful in this work, it’s important to appoint and collaborate with official brand ambassadors: entities such as NTNU, Avinor, Trondheim Kommune, Techport, NiTr (and many others) to market the city under the same brand strategy/umbrella. In this way we can profile Trondheim with consistency and effectiveness.
